01
Evaluate a keyword before adding it
See which apps appear across both Search Results placements and review the competitive context around the query.
Apple Ads Intelligence: Competitor Ads on App Store
Apple Ads competitive research
See where competitors advertise.Choose what to test next.
Search by keyword or app across both Search Results placements and 60 countries. Compare creatives, Custom Product Pages, share of voice, and auction activity with unlimited research.
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- 2
- Search Results ad placements
- 60
- countries
- Unlimited
- keyword and app research
Context beyond your campaigns
Add market evidence to Apple Ads decisions
Connect a keyword with the apps, creatives, and Custom Product Pages appearing around it before you change a campaign or brief the next test.
01Keywords AdsSee which apps buy a keyword across 2 placements, with creatives and CPPs.02App AdsSee who’s advertising across 2 placements. Browse keywords, creatives, and CPPs for any app.03Auction InsightsSnapshot of current auction ranking across 2 Apple Ads placements — which apps hold each ad position for the keyword.
A workflow you can repeat
From a market question to a testable campaign hypothesis
Research from either a keyword or an app, inspect the supporting evidence, and turn the result into a focused next step.
- 01
Search by keyword or app
Review activity from both directions across the two Search Results placements without research limits.
- 02
Inspect the evidence
Compare advertisers, creatives, Custom Product Pages, countries, devices, auction views, and share of voice.
- 03
Write a testable hypothesis
Choose the keyword, creative, or page variation to validate in your own campaign based on the observed market context.
Research before you commit
Understand the market around each campaign decision
Use competitive context alongside your own campaign data, whether you manage a client portfolio or run ads for one app.
02
Audit a competitor’s ad activity
Start with an app to examine the keywords, creatives, and Custom Product Pages connected to its presence.
03
Compare countries and devices
Check how observed activity changes across 60 countries and available device views before applying one assumption everywhere.
04
Define the next useful test
Use auction snapshots and share of voice to frame a specific keyword, creative, or Custom Product Page hypothesis.
Inside the platform
Four views of the same Apple Ads market
Move between keyword research, app research, share of voice, and auction activity while keeping the competitive context intact.
01App AdsSee who’s advertising across 2 placements. Browse keywords, creatives, and CPPs for any app.
02Keywords AdsSee which apps buy a keyword across 2 placements, with creatives and CPPs.
03Share of VoiceTrack share of voice in Apple Search Ads across 2 placements for your top keywords. Compare your ad presence with competitors over time and across countries.
04Auction InsightsSnapshot of current auction ranking across 2 Apple Ads placements — which apps hold each ad position for the keyword.Questions, answered
Before you get started
The practical details teams usually want to know first.
What is Apple Ads Intelligence?
Apple Ads Intelligence lets you see which apps advertise on the App Store by keyword or by app, including both Search Results ad placements.
Can I see which apps advertise on a specific keyword?
Yes. Keywords Ads shows the apps, ad creatives, and Custom Product Pages appearing for any keyword across both placements.
Can I analyze competitors’ Apple Ads?
Yes. App Ads reveals the keywords, creatives, and Custom Product Pages used by any app across countries and device types.
How is this different from Apple Ads reports?
Campaign reports show your own activity. ASO.dev reveals competitor and market activity so you can benchmark strategy and spot opportunities.
Research the market before the next campaign change
Use unlimited competitor research to choose a focused keyword, creative, or Custom Product Page hypothesis to test.