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App Store Index Changes Tracker | New, Removed & Rising Apps

In Development  Coming Soon

Available only for the Marketing membership.

Index Changes in the ASO section is a powerful market intelligence tool that helps you spot emerging opportunities.
It shows which apps appeared, vanished, or strengthened their visibility in App Store search on any given day.

App flow overview
App flow overview

Get started

Pick a day and country you care about.

We break the data into three categories:

  • New apps: Spot where competition is heating up and identify trends that are just gaining traction.
  • Removed apps: A warning signal about cooling interest or churn in a niche—use it to assess risks and avoid “dead zones.”
  • Apps gaining keyword traction: The fastest-growing apps by ASO momentum each day—great signals of winning promotion strategies or rising consumer interest.

Additional analysis

Analysis
Analysis

When comparing apps on the App Store, every detail counts.
With a single click, you can now reveal even more data across all application cards in the list view – perfect for scanning competitors.
These settings help you get more context directly from the application cards in the list view - no need to open each one:

  • In-App Purchases & Subscriptions – Uncover monetization strategies by revealing In-App Purchases (IAPs) and subscriptions directly in the list. Know what they offer, how they price, and how often they update.
  • In-App Events – See if competitors are running any in-app events (like promotions or seasonal content) and how they present them in their App Store listing.
  • Screenshots – Instantly preview every screenshot from each app. No need to open them one by one. Quickly assess visual style, messaging, and localization.
  • Release Date & Last Update – Track how fresh and active an app is. Quickly spot dormant apps or recently updated ones – useful for timing your own updates or launches.
  • Rating History – Get a quick overview of how an app’s rating has changed over time. Spot trends, spikes, or drops in ratings that might indicate user satisfaction or issues.
  • Keyword Effectiveness - presents a keyword ranking distribution chart (Top 1, Top 5, Top 10, etc.), providing you with a complete overview of the selected app’s ASO effectiveness in every market.

Enable any (or all) of these toggles for a more detailed and efficient competitor overview, make your workflow faster and more focused.

Usage

  • Discover emerging niches before they become popular
  • Analyze competitors: who is entering the market and who is leaving
  • Understand which ASO strategies have worked in recent days

You can view the overall dynamics in the App Flow section.