App Store Index Changes Tracker | New and Removed Apps Analysis
Available only for the Pro and Marketing memberships.
Index Changes in the ASO section is a daily monitoring of an app’s presence in the App Store search index.
The screen captures the appearance and disappearance of apps from search, not changes in their rankings.
Getting Started
Section titled “Getting Started”Select the day and country you are interested in.
The system compares the full index for two consecutive days and generates events:
New Apps - were not present yesterday and appeared today for at least one keyword
(new releases, returning after moderation, country inclusion, reindexing)Removed Apps - were indexed yesterday and completely disappeared today
(store removal, storefront hiding, sanctions, temporary ban)
Even short-term disappearances are recorded - if an app disappears for just one day, the event will still be logged.
Data Features
- records presence in search, not rankings
- data is collected across the entire index, not just tracked apps
- metadata for some historical removed apps may be missing
- for removed apps, keywords can be analyzed through Spy,
and for new apps - through App Information
App Information
Section titled “App Information”
The data displayed on the app card includes:
- App icon
- The percentage: represents app’s visibility in Search Ads - how often it appears in ad placements compared to others for this keyword.
- App position: The app’s ranking on the selected date.
Change in position:
- - [Position] ↓: Indicates a drop in rank by a number of positions
- + [Position] ↑: Indicates a rise in rank by a number of positions
- : No longer ranked
- : New ranking position
When hovering over a position change, a tooltip displays the current and previous positions.
Clicking a position opens the app’s position history in a dialog.
- Previous position: Indicates the app’s previous position for Out of Top applications.
- App name
- Subtitle
- Current rating
- Number of ratings
- to view the app’s rating history for the selected country
- Publisher
- Number of downloads
- Revenue data (for grossing apps)
- Price: Indicates whether the app is totally free or free with in-app purchases or paid
- indicates that the app uses external subscriptions
- indicates that the app includes external subscription links
- icon button to add to the Competitors list
- Button with a keyhole for viewing the app’s keywords through the Spy screen
- icon button to view app’s screenshots
- icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
- icon button to view app’s in-app events
- more icon button to view:
- App Id: The unique identifier for the app in the App Store.
- icon button to copy the app’s link to the Clipboard.
- icon button to open the app’s page directly in the App Store.
Clicking (single or double click) on the app card will open App information view.
Additional Analysis
Section titled “Additional Analysis”
When comparing apps on the App Store, every detail counts.
With a single click, you can now reveal even more data across all application cards in the list view – perfect for scanning competitors.
These settings help you get more context directly from the application cards in the list view - no need to open each one:
- In-App Purchases & Subscriptions – Uncover monetization strategies by revealing In-App Purchases (IAPs) and subscriptions directly in the list. Know what they offer, how they price, and how often they update.
- In-App Events – See if competitors are running any in-app events (like promotions or seasonal content) and how they present them in their App Store listing.
- Screenshots – Instantly preview every screenshot from each app. No need to open them one by one. Quickly assess visual style, messaging, and localization.
- Release Date & Last Update – Track how fresh and active an app is. Quickly spot dormant apps or recently updated ones – useful for timing your own updates or launches.
- Rating History – Get a quick overview of how an app’s rating has changed over time. Spot trends, spikes, or drops in ratings that might indicate user satisfaction or issues.
- Keyword Effectiveness - presents a keyword ranking distribution chart (Top 1, Top 5, Top 10, etc.), providing you with a complete overview of the selected app’s ASO effectiveness in every market.
Enable any (or all) of these toggles for a more detailed and efficient competitor overview, make your workflow faster and more focused.
Applications
Section titled “Applications”- Discover new players in the niche
- Identify growing niches before they become popular
- Detect bans and competitor drop-offs
- Analyze anti-spam waves and search updates
- Analyze competitors: who is entering the market and who is leaving
- Understand which ASO strategies worked in recent days
You can view the overall dynamics in the App Flow section.