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ASO.dev journal

Ideas, experiments, and field notesfor growing mobile products

Practical notes from the team behind ASO.dev: ASO research, App Store workflows, design, monetization, and the engineering decisions behind the product.

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Fresh notes and product updates

Massive Drop in Apple Ads Keyword PopularityMassive Drop in Apple Ads Keyword Popularity01

🔻 77% Massive Drop in Apple Ads Keyword Popularity

Updated Aug 22, 2026ASO.dev Release NotesASO.dev Release Notes02

Release Notes

Updated Sep 8, 2026ASO.dev RoadmapASO.dev Roadmap03

Roadmap

Updated Aug 22, 2026

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News and essentials

Product updates, plans, reference pages, and quick ways to get started.

ASO.dev Release NotesASO.dev Release NotesUpdated Sep 8, 2026Release NotesRead articleASO.dev RoadmapASO.dev RoadmapUpdated Aug 22, 2026RoadmapRead articleASO: CalendarASO: CalendarUpdated Aug 22, 2026ASO: CalendarRead articleSecurity: No Web VersionSecurity: No Web VersionUpdated Aug 22, 2026WEB-versionRead articleASO.dev Security ManifestASO.dev Security ManifestUpdated Aug 22, 2026Security ManifestRead articleSupported LocalizationsSupported LocalizationsUpdated Aug 22, 2026Supported LocalesRead article

ASO and growth

Research, conversion, store assets, and the market signals that shape visibility.

Massive Drop in Apple Ads Keyword PopularityMassive Drop in Apple Ads Keyword PopularityUpdated Aug 22, 2026🔻 77% Massive Drop in Apple Ads Keyword PopularityRead articleASO: ConversionASO: ConversionUpdated Aug 22, 2026ASO: Basic Principles and ConversionRead articleASO: Key ASO factorsASO: Key ASO factorsUpdated Aug 22, 2026ASO: Key ASO factorsRead articleIcon testing in PPO on the App StoreIcon testing in PPO on the App StoreUpdated Aug 22, 2026How to Add Alternative Icons for Product Page Optimization TestsRead articleMass Screenshots UploaderMass Screenshots UploaderUpdated Aug 22, 2026Screenshot & Video requirementsRead articleHow to Change the Primary Locale in App Store ConnectHow to Change the Primary Locale in App Store ConnectUpdated Aug 22, 2026Primary LocaleRead article

App Store Connect

Clear explanations for the less obvious parts of Apple's publishing workflow.

Application statusesApplication statusesUpdated Aug 22, 2026Application statusesRead articleAPI key. Access levelAPI key. Access levelUpdated Aug 22, 2026Access LevelsRead articleSign In with Apple IssueSign In with Apple IssueUpdated Aug 22, 2026Sign In with Apple IssueRead article

Business and design

Monetization choices, pricing, and visual patterns across mobile markets.

Country Tiers in Digital AdvertisingCountry Tiers in Digital AdvertisingUpdated Aug 22, 2026Country Tiers in Digital AdvertisingRead articlePsychological Pricing StrategiesPsychological Pricing StrategiesUpdated Aug 22, 2026PricingRead articleApp Store MonetizationApp Store MonetizationUpdated Aug 22, 2026App Store App MonetizationRead articleDesign trendsDesign trendsUpdated Aug 22, 2026Design trendsRead articleDesign trends by countriesDesign trends by countriesUpdated Aug 22, 2026Design trends by countriesRead article

Engineering and stories

How we build, test, launch, secure, and explain the systems around ASO.dev.

An app interface on a phone, tablet, and desktop for golden testingAn app interface on a phone, tablet, and desktop for golden testingUpdated Sep 7, 2026Golden Tests in Flutter: How We Test ASO.dev’s Adaptive DesignRead articleASO workflow with Git, AI assistants, and ASO.dev MCPASO workflow with Git, AI assistants, and ASO.dev MCPUpdated Aug 22, 2026From AI Chats to a Reproducible ASO WorkflowRead articleEV Code Signing CostsEV Code Signing CostsUpdated Aug 22, 2026EV code sign for 4+ thousand dollarsRead articleSEO Guide for DevelopersSEO Guide for DevelopersUpdated Aug 22, 2026SEO from a Newbie for BeginnersRead articleProduct Hunt Launch Case StudyProduct Hunt Launch Case StudyUpdated Aug 22, 2026ProductHunt: Twice LaunchRead article